Events Today, Rolex sponsors major international equestrian events in distinct disciplines. Most recently, the brand partnered the Rolex Grand Slam of Show Jumping, a global initiative created in 2013 by three of the world’s greatest equestrian shows: CHIO Aachen, the CSIO Spruce Meadows ‘Masters’ Tournament and CHI Geneva. Considered by the founders to be the ultimate show jumping challenge, the Rolex Grand Slam rewards the rider who wins the Grand Prix at each show in succession. As a long-term partner to all three of these prestigious events, Rolex’s decision to support the Rolex Grand Slam of Show Jumping was a natural progression. Sponsored by Rolex since 1999, the World Equestrian Festival, CHIO Aachen, attracts over 350,000 passionate supporters during ten days of competition – a record attendance among equestrian events. CHIO Aachen offers competition in five disciplines. The focal point of the show, the Rolex Grand Prix, has been won by some of the most famous names in the sport, including Nelson Pessoa, his son Rodrigo Pessoa, Meredith Michaels-Beerbaum and Eric Lamaze. Rolex has been affiliated with the CSIO Spruce Meadows ‘Masters’ in Calgary, Canada since 1989. Featuring the world’s best horses and riders, the event was named Hans Wilsdorf, founder of Rolex. Hans Wilsdorf, Gründer von Rolex. Hans Wilsdorf, fondateur de Rolex. number one in the world for international show jumping in 2001, 2002, 2003, and 2004. Since 1996, Rolex has also been the Presenting Sponsor of CHI Geneva, a pre- eminent jumping competition currently in its 53rd edition. Voted the Best Indoor Event for the fifth time by the members of the International Jumping Riders Club (IJRC), the Geneva International Horse Show brings together an extraordinary line-up of titled riders in the world’s largest indoor equestrian arena for four days of intense action. Since 2002, Rolex has sponsored the FEI World Equestrian Games. This first-class event takes place every four years at a different venue, attracting the top riders in jumping, dressage, eventing, endurance, vaulting, driving, reining and para-equestrian sport, the eight disciplines officially recognized by the sport’s governing body. The next FEI World Equestrian Games will take place in Normandy, France in 2014. Rolex has been Title Sponsor, since 2001, of the Rolex IJRC Top 10 Final – a highlight on the equestrian calendar that assembles the 10 highest ranked riders in the world – as well as a major supporter of the biennial European Championships, an event which brings together Europe’s best equestrian pairs. 21
Rolex Grand Slam magazine - Number 1
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