Perfect combination between virtual experiences, social media, sport and entertainment
The O stands for online: As a one-off occurrence, the “Concours Hippique International Officiel” is being staged as the “Concours Hippique International Online” this year. The “CHIO Aachen digital” is taking place from August 4th-9th, 2020.
“Of course, nothing excels the real CHIO Aachen,” said Frank Kemperman, Chairman of the Aachen-Laurensberger Rennverein e.V. (ALRV), but in the scope of the CHIO Aachen digital using cutting-edge technology one has come up with a very good solution after the actual event had to be cancelled as a result of the Corona virus.
“We have been relying on state-of-the-art technology and innovations for many years already to present our unique sport in the best light and to also make it more transparent and thus more easily comprehensible, of course,” commented Michael Mronz, General Manager of Aachener Reitturnier GmbH. In this way, together with the official technology partner, the organisers developed the judging app for the dressage competitions, a technology which is meanwhile implemented worldwide and which is also being adapted for implementation during the CHIO Aachen digital.
The idea behind the “CHIO Aachen digital” is a combination between virtual experiences, social media, sports and entertainment. There will be dressage and show jumping challenges with international top riders, as well as a virtual eventing competition, plenty of fan involvement, a mobile phone game and a German vs. Dutch national cup in four-in-hand driving. Highlights of some of the most famous competitions in the world from past years will also be shown. The Rolex Grand Prix, Mercedes-Benz Nations Cup, Deutsche Bank Prize and co. will be enriched with current comments by athletes, background information, fun facts and a lot of material that has not been published before.
“Of course, we would have all preferred a live event at our traditional showgrounds,” stated Carl Meulenbergh, President of the ALRV, “however I am convinced that we will be able to bring a great deal of the legendary CHIO Aachen atmosphere to the people’s homes in the scope of this digital event.”
Over the coming days and weeks, details about the CHIO Aachen digital will be announced on the social media platforms and on the website at chioaachen.de.