The Rolex Grand Slam of Show Jumping has released a pioneering new commercial to coincide with the opening Major of the year, The Dutch Masters, which takes place in ‘s-Hertogenbosch, The Netherlands, from 08 – 11 March.
With the theme, ‘Surpass yourself and become a legend’, the 60-second-long film promotes the dedication and passion required to win the Rolex Grand Slam of Show Jumping, which is made up of the four most internationally renowned show jumping events in the world, The Dutch Masters, CHIO Aachen, CSIO Spruce Meadows ‘Masters’ and CHI Geneva.
The commercial will premier at The Dutch Masters, with a shorter 30-second film also due to feature on the Rolex Grand Slam of Show Jumping social media channels. The commercial will then make its television debut to coincide with CHIO Aachen in July.
The highly emotive film, which is made up of footage from previous Rolex Grand Slam of Show Jumping events, is part of a wider new advertising campaign to promote the Rolex Grand Slam, which will also feature creative new advertising artwork and an enhanced social media presence.
Sophie Mottu Morel, president of the Rolex Grand Slam steering committee said, “We wanted to demonstrate the passion and determination required to reach the pinnacle of the sport and the honour and esteem bestowed upon those who achieve success.”
With current Rolex Grand Slam of Show Jumping contender, Kent Farrington, out injured, the quest to win the most sought-after prize in the sport will begin in earnest at The Dutch Masters this weekend, with a stellar field, including eight of the world’s top 10 riders set to contest the much-anticipated Rolex Grand Prix on Sunday 11 March.